This week, I came across an infographic that sums up much of what I share with my clients when it comes to social media myths. Let’s take a look at a few of them here:
Facebook v. Twitter
Myth: Facebook offers the best referral traffic
Fact: Research has shown that Twitter offers nearly twice the amount of referral traffic than Facebook. Why? Compared to Facebook, Twitter is a far more open network. Without the security restrictions of Facebook profiles and pages, Twitter gives brands and individuals the opportunity to connect without those pesky security barriers. So if Twitter is the better referral source, why are businesses focusing so much of their efforts on Facebook? Perhaps this next myth holds the answer.
Where are people sharing content?
Myth: Most content sharing happens over Facebook and Twitter
Fact: According to research, over 72% of content sharing doesn’t come from hitting a share or retweet link, but from copy and pasting. Those share/retweet links don’t get as much action as you may think they do. Oh, and that “rule of thumb” that social influencers share content mostly at the start of their work day, or on lunch breaks? Sharing tends to double between the hours of 7pm and 10pm, so you can throw that rule right out the window.
Do people really care about how my link looks?
Myth: Link clicks happen at an equal rate regardless of the type of URL
Fact: Contrary to that belief, the length of a URL and how it reads is beginning to become a big deal. Shortened vanity URLs are clicked on 25% more than long URLs, or those shortened by URL shortening services like Owly or Bitly. That’s not to say you shouldn’t use those services. Shortened URLs, in general, are easier to copy/paste, and still increase click volume compared to original and/or long URLs.
To check out a few more myths, click over to Social Media Today!