Hashtags: What Is The Big Deal?

The Hashtag (or pound symbol, to some) precedes a keyword on most of today’s popular social media platforms. It links the keyword to a categorized feed, and it’s a great way to increase social engagement on platforms like Twitter, Facebook, Pinterest,...

Social Media: What’s Your Excuse?

The two excuses I hear the most from small business owners who don’t use social media for their businesses are “it costs too much money” and “we don’t have time for it”. Unfortunately for them, both of these excuses are a result of...