You’ve done the research and found that your target audience is on Twitter. You’ve got a nice base of niche-related followers, and you’re ready to share your next big idea! You wait patiently… an hour… two hours… 4 hours… and it stares you in the face: no shares! Aren’t there millions of people using Twitter? Surely, someone had to have seen your post. Right? Wrong.
Everyday, amazing tweets go unnoticed due to some very common mistakes. Here are a few of those mistakes, and ways to prevent them:
1) Hashtag Overload!
Using hashtags as part of a tweet is commonplace on Twitter. It acts as a conversation starter, categorization tool, and trend setter. It almost seems logical to use 3… 4… even 5 hashtags to make sure your tweet is seen by as many people as possible, right? Well, what looks like a ‘well categorized’ tweet to you, looks like a hot mess on their screen. Take a look for yourself:
Holy hashtags, batman! Well, right off the bat, I can see that this is a staffing agency. I can assume they’re posting about an engineer job, but someone new to Twitter may not know where to begin. Do they click on #engineer, #wireless, #wifi, or the oddly spammy looking bitly link? So much to click on, and not enough content.
How can you prevent this? Try using 2 hashtags as part of your tweet, or placed at the end. Remember, you’re trying to send a message, not overload followers with a hot mess of click-able links. For more info, check out these great graphics on hashtag use on social media.
2) Super Long Tweets
140 is the maximum number of characters allowed for a tweet, but you don’t need to hit that number in order to get your message out there. Not only do shorter tweets have higher engagement rates, but they look cleaner and leave room for sharing. By leaving room in your tweet, you allow followers to share your tweet with their own personal messages attached to them.
Try keeping your tweets around 100 characters. Stay on point, and see above about hashtag overload.
3) The curse of @mention
It happens all of the time, and is probably one of the most common mistakes I’ve seen: Tweets that start out mentioning another account. Here’s an example:
Jay Acunzo (@Jay_zo) – October 2013
This looked like a pretty big announcement. So what was the problem? Jay’s followers didn’t see this tweet unless they followed both him and HubSpot. You see, because he started his tweet with a mention, it also acts like a reply to another account. If his followers aren’t following the account he mentions, they’re left in the dark.
Here’s an easy tip: If you’re going to start a tweet with the mention of another account, put something before it. It could be a sentence, a link, or most commonly a period. Putting a mention anywhere but the beginning will get it seen by your followers, regardless of whether they follow the other account or not.
~ It’s your turn! ~
What are some of the biggest Twitter mistakes you’ve seen?