An interesting infographic has popped up over on the Social Media Today blog that tells us how brands leverage Twitter as a social marketing tool. Let’s take a look at some of the highlights:

– “Among Twitter features being used on a regular basis, Vine remains underutilized, despite the rise in popularity of video marketing.

The reasoning for this trend seems obvious. Since releasing its 15-second video feature, Instagram has slowly become the more popular video marketing choice based on the increased time alone. Add in the seamless integration to Facebook, and Twitter’s decision to no longer display Instagram videos within Tweets, and Vine takes a big hit. Still, there are plenty of Vine users and brands who create 6 seconds of marketing gold. If you haven’t tried using Vine as a video marketing tool, there’s no better time than now!

– “Most brands using Twitter as a marketing tool are doing so to increase brand awareness

These brands already have their strategies setup for sales and driving website traffic through networks like Facebook. Since their strategies are set elsewhere, Twitter is yet another network to build awareness through various free and paid methods. While there are a number of brands who use Twitter as their base of social operations, it’s not a very common practice to do so… yet.

– “Very few brands are celebrating 8 years on Twitter. Most brands have had a Twitter presence for only 2 or 3 years

Before you got here, did you know Twitter was 8 years old? That’s 8 solid years of social evolution. 40% of you have been on Twitter for 2 to 3 years. Only 10% of you have been there for more than 5.

If you’re not on Twitter, or your brand’s account has been stale for a while, I have one question for you: What are you waiting for!?

Josh Springer is the founder of Northside Web Services, providing small businesses and individuals with professional web-based services that include web design, logo design and branding, SEO, and social media consulting.

Josh Springer is the founder of Northside Web Services, providing small businesses and individuals with professional web-based services that include web design, logo design and branding, SEO, and social media consulting.